How to market your freelance real estate business in your local community
How to market your freelance real estate business in your local community – If you’ve decided to go out in the world and run your own freelance real estate business, then good for you! Having your own small business instead of being affiliated with a larger group will give you a lot more freedom and let you get the right value for the effort you put in. However, it also means that you’ll have a lot more responsibility and have to keep an eye on everything, including marketing.
When you’re running your freelance real estate business, you’ll probably focus on your local community. This is because of accessibility, affordability, and networking. So, you need to figure out the best strategies to market your business in your local area. Here are a few simple tips you can use to get started.
Table of Contents
Create Custom Real Estate Ads
Running customized ads is one of the best things you can do to market your business. Create a real estate ad on PosterMyWall, and then promote it to your local audience to make sure it gets out to the right people. Use data analytics and reporting tools to see what works and don’t be afraid to change things up now and then.
Most social media and other advertising platforms have very simple ad targeting settings you can adjust, so do your research, and target these ads accordingly. Using templates will make things much easier for you, so just customize some of the ad options on PosterMyWall, and you’ll be good to go!
Host a Community Event
Do not miss out on any networking opportunities. In fact, you should take the initiative to host your own community event. This will serve as a good way to get the word out about your freelance real estate company and maybe even get some customers on the spot.
Make sure you have a few prominent listings prepared and have all the information you need to show potential clients your experience and expertise. You can even host this event as an open house at one of your listings to really drive the point home.
Present Your Listings Well
Make sure your listings are presented in an appealing manner. Just having the address and a few smartphone pictures of properties up on your website and social media will not give a good impression. Invest in the visuals and have professional photos taken of the properties.
In addition, focus on the layout of the listings on your website and catalogs, and categorize them in a cohesive manner. This will show how professional you are and help you get high-quality clientele in your area. After all, the difference between you and a bigger business may simply be how well they present their offerings, so you need to be a step ahead.
Claim Your Google Business Profile
Never ignore your Google business profile. Make sure you create a profile as soon as your business is set to go, and enter all the relevant details. This is especially important for small real estate businesses, as you can define what areas you work in, making it easier for your clients to find you. Enter your address, timings, business type, and anything else asked there to have a complete profile up.
Once your profile is made, you also need to keep an eye on reviews and questions you may get. Answer these questions and address your reviews to show that you value your customers and also appear in Google searches when people are looking for real estate businesses in your area.
Distribute Flyers & Posters in the Area
Classic marketing methods like flyers are still quite effective. So, design a few real estate flyers and posters on PosterMyWall using the many templates there, and have them printed out. Distribute flyers among your community and have your friends and family share them around too.
In addition, put up posters around the areas you are planning to operate in. Ask a few local businesses like coffee shops and grocery stores to let you put a few flyers and put up a poster in their premises to make sure your business at least gets a few glimpses by the local community.
Utilize Email Marketing
Email marketing is important for any business, and your freelance real estate company is no different. So, compile email lists of people who live nearby or may be looking to buy or sell property in your area. You may have previous clients you have worked with before, and can also add to these lists by running surveys where people can put in their email addresses too.
This will expand your email lists, and then you can send out newsletters, listings, offers, open house invitations, and much more via any email marketing tool you are comfortable with.
So, there are many ways you can market your real estate business in your local community. The best way is to use a mix of classic and modern marketing methods in order to maximize your efforts.